Spooky Townlogo

The logo for the ProductWorks Halloween sub-brand Spooky Town had to be updated. They needed a cleaner look that still felt fun and nostalgic. I knew immediately that I wanted to use a House Industries font. Ed Roman was perfect. It’s a font reminiscent of beloved old TV shows like Bewitched. After I chose the font I made a simple sun and moon icon to anchor the logo and give it a little color.